What Should Your Market Research Questionnaire Include? The Real Questions You Should Be Targeting

Every business wants to design the perfect service or product that fits their customers’ needs and gives their business a competitive edge.

Market research surveys are one of the best methodologies to help you achieve a competitive advantage and increased customer loyalty. Most of the time, a survey is carried out at the beginning of the Product Life Cycle. This way, you have a chance to pre-test your product and identify the prime attributes that appeal to your potential customers. Such market research endeavors are typically carried out with dedicated panels of targeted survey respondents who answer the questions you created on your questionnaire.

Even in the digital world, the best tool business owners and marketers have for collecting data from their target market (i.e., potential customers and end users) is through a survey. Whatever the goal for conducting the market research survey—whether it’s to understand customers’ behavior or habit, how your product is being accepted, or even to see whether people are aware of the product—an effective questionnaire has the capability to provide all the necessary insights.

Your Market Research Questionnaire should aim to answer any of the below questions

  1. Who is your target market?

This question is essentially answering who is most likely to buy your product or services. These people might not always be the end-customers, but they will still nonetheless be potential consumers.

  1. Who is the end-customer of the product?

This question is just as important as determining the buyer of the product. You must have the knowledge and capability to create a demand for your product or service that can be communicated by the user to the buyer of the product or service.

  1. Who are your competitors?

Identifying your competitors is key in order to gain market share. If anyone else already has a similar offering, you need to carefully analyze their strengths and weaknesses in order to capitalize.

  1. What are the benefits of your products/services?

The data collected from these questions can be used to angle your products and services and to plan out future marketing campaigns.

  1. What are the secondary benefits of your products/services?

If your service or product has more than one benefit or is attractive to more than one market, you need to know how to fully take advantage of new market opportunities. A small modification in your service can open up an entirely new market for you.

Example of a Market Research Product/Service Survey Template

If you are completely unsure where to get started with creating your market research questionnaire, consider the below sample questions. While basic in nature, they may provide you with a starting point to expand.

Market Research Survey
Market Research Survey

Ambivista is an enterprise feedback solution provider who helps you create great surveys to uncover insights from customers and employees. Our market research software, the Ambivista Survey Insights Suite, provides an effective medium for creating compelling connections between your customers and your brand. Through our market research software, you can also discover new insights for better-informed product or service development, marketing opportunities, and general decision making. Our whole-soul mission is to streamline and simplify the market research process.

Our Market Research Model includes, but is not limited to:

  • Online Survey
  • Paper Survey
  • Bubble Form
  • Interviews
  • Focus Groups
  • Observational Study

With our solutions, we help you analyze, learn, and transform your business.

  • Analyze – Our solutions can automatically facilitate the data gathering and analysis, allowing you to focus your efforts on other matters.
  • Learn– Leverage the data collected via Ambivista to identify patterns and extract unique insights about your stakeholders.
  • Transform– Take data-driven action and elevate your organization to the next level.

We are highly equipped with professionals, techies, and Ph.D.’s. We offer industry-leading market research software and best-practice oriented research consulting services. These offerings provide our clients with an opportunity to gain a complete view of their environments, including but not limited to employees, customers, and potential customers.

What we offer:

  • Enterprise Feedback Management
  • Market Research
  • Voice of the Customer
  • Voice of the Employee

Want to take your market research to the next level? Get in touch. Contact with our research experts toll free at (866) 466-9045.


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