Customer Satisfaction

Customer Satisfaction Surveys

To stay ahead in an ever-changing market, you must regularly communicate with your customers. Ambivista’s customer satisfaction surveys are a quick and easy way to collect actionable feedback.

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Ambivista allows you to get the feedback you need to keep your customers happy and returning. Our customer satisfaction survey tools allow users to collect data on the customer experience, measure overall customer satisfaction in real time, and generate insights that influence business decisions.

Whenever we experience a life event, there is an emotional reaction that somehow shapes our future action or inaction. The same holds true when speaking about customer experiences. A Customer satisfaction survey, especially when used as part of a Voice of the Customer (VoC) program, helps you to confirm your customers’ preferences and gather their ideas. Ultimately, high levels of customer satisfaction are strong predictors of loyalty, retention, and referrals.

Evaluate the outcomes of any improvement initiatives you have implemented by running customer satisfaction surveys in your organization.

Our Customer Satisfaction Model

Customer Satisfaction Methodologies

Post-purchase evaluation

If you make an in-store purchase, chances are you will be presented with a customer satisfaction survey link on your receipt. Obtaining survey feedback from customers at (or shortly after the time of sale) is the most popular way to assess customer satisfaction.

Pulse satisfaction surveys.

Pulse satisfaction surveys are helpful when organizations would like to continuously monitor the satisfaction of groups of customers. This is generally completed at set intervals to provide a snapshot of customer experiences and expectations.

Continuous satisfaction tracking

Continuous Satisfaction Tracking provides a means for organizations to track the satisfaction of specific customers across time periods. This is accomplished by obtaining survey feedback from a specific customer at (or shortly thereafter) the time of sale and at regular intervals afterward. A Customer satisfaction survey with continuous tracking is arguably the most direct way to ensure individual customer retention.

Are you ready to get started? Request a demo and start building your very own customer satisfaction survey.

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I was involved in the initial tour of Ambivista, and it is a comprehensive and robust tool that rivals other "big box" cloud and software based survey tools that I have encountered in the past, including Survey Monkey and Inquisite.