Ambivista’s market research solution provides the medium for creating compelling connections between your customers and your brand.
Market Research Surveys
How does one determine whether a product or service resonates well with its customers? The obvious answer would be revenues. However, this metric is merely a byproduct of deeper-level factors that, in many cases, may go untapped or unnoticed. A market research survey is one of the primary ways of addressing this issue. Market research surveys are a systematic way to understand your customers and potential customer bases. Through market research surveys, you can discover new insights to better inform product or service development, marketing opportunities, and general organizational decision-making.
Customer and Market Insights
Market research surveys are a quick and economical way to gain valuable insights into the minds of your target audience. Gather the information you need to make better, faster business decisions in a fraction of the time.
Our Market Research Model
An Overview of Methodologies
Online Market Research Survey
When you’re attempting to conduct a market research campaign with the quickest turnaround, least expense, and highest customization, there is no substitute for an online market research survey created with the Ambivista Insights Suite.
Although an online market research survey is the best practice in most cases, some situations may still call for a paper-based survey. Common scenarios include, for example, if you are attempting to survey a customer base with limited to no Internet connectivity. Using the survey export feature within the Insights Suite, you can generate a survey you could administer in person or via land mail in no time.
If you are attempting to survey a large number of stakeholders using a paper-based survey, let Ambivista create bubble forms customized to your market research survey. Leveraging form standardization and scanner technology, datasets can be automatically created in a matter of minutes.
When you need the richest source of data on a particular segment of customers, there is no substitute for a qualitative interview. For the most scientific rigor, Ambivista’s research team can administer structured or semi-structured market research interviews. However, when the greatest clarity is needed, in-depth market research interviews can provide rich and descriptive data about your customers’ behaviors, attitudes, and perceptions.
In cases in which you have a group of customers who share some common interest or characteristic, focus groups can be an efficient and cost-effective approach to gathering qualitative market research data. Like interviews, focus groups can provide rich and descriptive data about your customers’ behaviors, attitudes, and perceptions.
Although Ambivista is known for its cutting-edge market research survey technology, sometimes lower-tech approaches, like observational studies, are appropriate. Observational studies involve the direct observation of people—allowing Ambivista’s research team to identify actions and observe how customers respond to various stimuli.
In cases in which you may require data as quickly as possible, a market research panel can be a great option. As one of the best market research panel providers in the industry, Ambivista is able to produce survey samples of the highest quality, ultimately yielding the greatest validity for your market research needs.