Companies today seek to listen to their employees and consumers to get the information they need. In this insight-driven world, Enterprise Feedback Management (EFM) is gaining ground as more and more organizations seek to automate the management and delivery of feedback surveys while acquiring a thorough understanding of the customer journey and employee engagement.
It is obvious that receiving feedback has advantages, from being able to boost customer satisfaction to improving business prospects. Many firms, however, find it difficult to harness the full potential of their data. An efficient EFM program is crucial, but it requires more than just the technology you employ or the raw data you get to be successful. Instead, you need to take a consistent, proactive, and disciplined strategy in order to maximize the value of each piece of data. What about businesses, though? Start by mastering these three keys to successful enterprise feedback management:
Make EFM data accessible and usable
It’s only beneficial to get feedback if you can analyze it and make data-driven decisions. In the past, manual procedures and capacity problems made it challenging to accomplish this quickly.
Businesses currently work in an atmosphere where everything is always in action, so they can’t wait for a data analyst to find the truth. Users must be able to compare data from many sources in real time, break down silos, and obtain fresh insights into various departments and target markets.
Enable your users to access the data, make choices, and take action if you want your Enterprise Feedback Management to be successful. Find ways to make sure your data can be utilized to rapidly activate workflows across the company or in reaction to feedback to third-party systems or to push reports to your stakeholders automatically.
The objective should be to be able to use your data in order to react to changing business, client, and market needs. A secondary goal should be to prioritize concerns within your company.
Keep the audience engaged
It’s not only once or twice a year that you get feedback; rather, it’s a continual aspect of your business experience that can be used to interact with your target audiences—customers and employees—constantly.
It’s critical to establish an open dialogue with both your clients and employees because of how quickly the perception and feeling of your brand may change. To do this, think about developing a community platform that enables you to establish a reliable location for connecting with and receiving input from your target audiences.
Make sure your feedback community takes full advantage of forums, blogs, chats, polls, and moderating tools, and that it has an intuitive web interface to optimize its value.
Integrate every touchpoint throughout your business
Although this data is frequently dispersed across numerous silos, many firms do a good job of gathering data from consumers, workers, and even rival activity. It’s nearly impossible to identify who has what information when departments or business units gather data from employee engagement surveys to customer insights. Poor communication and expensive duplication inside the organization may result from these data silos. Additionally, when enterprise-wide trends or challenges aren’t discovered, significant possibilities to advance understanding are wasted. You can unleash the true potential of EFM by dismantling data compartmentalization and siloing.
Your EFM initiatives should be flawlessly integrate:
Customer surveys: Prioritize the customer experience by discovering what customers truly need and want.
Employee experience: Interact with your staff to boost engagement, keep top talent, and enhance your hiring procedures.
Competitive data: Be trend-ahead, stand out from the competition and boost long-term profitability.
You can optimize the value and potential of EFM for your business by concentrating on these three areas, which will also assist in better decision-making across the board for your entire team.
To learn more, get in touch with Ambivista, our Enterprise Feedback Management functionality takes your corporate feedback to an entirely new level.
