Businesses often conduct customer satisfaction surveys to determine what improvements current customers want to see in their services and products.
Have you ever heard of Apple? How about McDonald’s? These organizations conduct customer satisfaction surveys all the time.
For example, Apple regularly sends out a survey asking shoppers about their recent purchase of its devices. This way, they gather regular feedback about how they are working out. They believe that customers are a powerful tool in helping narrow down a company’s mission and goals. Customer’s opinions can help businesses determine the types of products and services that are in demand.
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”
– Steve Jobs, Apple
Conducting surveys help you get a look inside customers’ minds to make your services even better. A survey helps to ensure customer satisfaction and tries to keep standards at a high level. This is because, in a survey, customers have to answer a series of questions based on their respective experience.
Similarly, McDonald has its own survey and feedback portal to gather real opinions. Their online survey portal, McDVOICE, allows their customers to provide their feedback and comments based on their last visit to one of their restaurants. Plus, they reward customers when they complete a Customer Satisfaction Survey.
McDonald is one of the largest food chain restaurants in the world. They maintained their reputation by continuously working on feedback from customers on their services and food. The survey includes questions related to the quality of food, customer satisfaction, service quality, ordering process, ambiance of the store, employee behavior, and more.
Not only do they conduct surveys, but they also try to find solutions to entice customers to fill out their survey. In order to attract customers, they offer discounts and free burgers for the next visit.
Needless to say, frequent surveys really help organizations improve and make better decisions. If you want to conduct a survey, you should consider getting in contact with the survey experts here at Ambivista. We can help to design a personalized survey according to your business needs. So, what are you waiting for? Get in touch with us and create a custom survey today!
