Do you want to dig into your customer’s psyche? Well, a survey is one of the most effective ways to find out what they think of your brand.
To get people to take your survey in the first place is not easy. Business owners usually overlook the science behind the survey creation. The right building blocks help to design the perfect survey and will encourage customers to take the time to answer the survey questions in ways that will unearth the insights that you seek.
So, when designing custom surveys, follow the right strategy and a specific set of best practices. Doing so will help you increase the participation in your survey and gain invaluable insights.
Know the right times for creating a survey
It is imperative to design a survey in these cases …
- When the Need Arises
There are situations when you need to create and distribute surveys. For instance, after a big event, you may want to conduct a survey to learn of the perceptions of your attendees. Likewise, in the R&D phase for a new product, you may want to engage your target market before launching the new product.
- After Interaction
You can go for surveying after the first (or subsequent) purchases made by your customers. After an interaction survey will help you discover what customers actually think about you, the product, and the overall experience.
- On a regular basis
Regularly conducting surveys help you understand the changing needs and wants of your customers. One best practice is to leverage pulse surveys to assess at set regular frequencies according to your business needs (e.g., monthly, quarterly, seasonally, etc.).
Know the right reason for creating the survey
Creating a survey can help you in many ways. It can help you to evaluate customer satisfaction, uncover the thoughts of your customers, find out about employee needs, plan an event and more.
To make better marketing decisions, choose a specific reason for creating the survey. This reason will help you figure out the right questions that will generate answers to make better marketing decisions.
Know the right questions
As mentioned above, include questions in the survey that will encourage people to take the survey and complete it. Questions, in part, will be a major determining factor of your overall response rate. The more complicated the questions in your survey, the lower the response rate will tend to be. Likewise, your survey should not be long and time consuming. Keeping questions within the 10-12 range may boost the response rate.
These are some of the ways to effectively conduct your surveys. To put these tips into action, consider leveraging the best survey tool, the Ambivista Survey Insights Suite, to create and administer a custom survey with a higher response rate. The Survey Insights Suite provides the most sophisticated yet intuitive survey experience on the planet.
