Chris Abrams

Customers that have a positive experience are more likely to buy more, stay loyal, and tell others about it. That is the goal of any business. However, if a large number of customers appear to be dissatisfied, it may represent an experience disconnect. That is, a business may brag about their cutting-edge technology or sleek […]

Whether a small or large organization, every company experiences a mix of employees—those who excel in their roles and others who may lack commitment or enthusiasm. In today’s highly competitive business environment, employee engagement and satisfaction have become critical factors for organizational success. In today’s market, where competition is fierce and talent is a major

You conducted a survey of your employees to determine how engaged they are. However, you must understand that launching the survey is only the first step towards increasing employee advocacy, discretionary effort, and engagement. You now must develop and execute an actionable plan based on the survey results. What Happens If You Don’t Act on

Many people consider surveys to be a secondary tool that is only used after a product has been released or a campaign has concluded. But the fact is, survey data can assist you in developing a strong marketing strategy. Demographic research is one of the most important first steps in any product launch or campaign,

Research is an important step toward gaining a better understanding of a problem. We would be restricted in our collective ability to spotlight problems and find solutions if we did not have context for the issue. Likewise, market research surveys provide businesses with answers to their questions and solutions to their problems. This is just

The key to obtaining quality data is to design an effective survey. Subpar survey design will be reflected in the results, regardless of how clear your research questions and objectives are. As online surveys become more popular as a research method, it is more important than ever to ensure that every aspect of their layout–from

Employee satisfaction surveys provide the ideal opportunity for employees to share their views. The surveys not only give a clear message about employee morale, but they also allow employees to tell the owners what they want altered. Is their current situation allowing them to function at their best? If not, what is preventing them from

2020 has already shown to be a year to remember. As people look for methods to keep healthy, engaged, and informed in the wake of a global epidemic and following shelter-in-place orders, online streaming and smartphone search activities are skyrocketing. Taken together, these rapid developments in consumer behavior are hastening the adoption of digital research

An organization that values feedback, in which employees feel comfortable asking for and receiving feedback from their coworkers and management, can significantly alter how it functions. This is key in altering the employee experience. However, input is generally given only once a year, at annual reviews or appraisals. Do you recall the last time someone