Tips to Design a Market Research Survey That Yields Legitimate Results

Using online surveys to carry out essential market research will provide you with the insight to decide if your clients are satisfied with your products and services. By understanding the requirements of existing and potential consumers and identifying problem areas, you will be able to stay focused on identifying new business opportunities.

Here are some important steps, that you should not miss to carry out market research survey:

  1. Identify the goal

First of all, identify what you want to find out. Remember, the more focused the research is, the more useful it will be.

  1. Create the survey

Select the questions you want to ask and then build the survey. Editing and customizing your survey is easy and never send it before testing it on a sample group.

  1. Collect the data

Send bulk SMS and email survey invitations, send reminders, and manage contact lists easily. Track open views, rates, failures, and opt-outs.

  1. Analyze the results

Convert results in charts and custom graphs. Also, smoothly export the exact survey data you need to Excel for further analysis.

  1. Report your findings

Download result reports or gives access to others by sending them a password-protected link so that they can view the results for themselves.

  1. Take action

Act on the results. The true worth of the survey will be when you implement changes that drive your business forward.

Designing market research surveys

Questionnaire design is a skill that requires practice. Keep in mind the goals and who the target audience is, while making surveys online. It is good practice to put the questions in an appropriate order and keep the survey to a reasonable length, don’t add questions unless the data will be directly used to implement changes.

Market research survey design tips

  • Have a clear goal of what you want to achieve.
  • Do not add questions about non-essential information.
  • Pay attention to two or three topics that will have the greatest impact on business growth.
  • Find out areas that require a good amount of feedback and ask more detailed questions.
  • Review your questionnaire well to make sure you receive actionable results.


Use a wide range of market research surveys to make sure that you don’t lose sight of the bigger environment. The daily tasks of writing, email, and social media are important, but using surveys to frequently reach out to your customer base is also an essential marketing to-do.

Ambivista allows you to get the feedback you need to keep your customers happy and returning.

Scroll to Top
Skip to content