Month: June 2022

The Customer Experience Is Crucial. Make Sure You Get It Right.

Customers that have a positive experience are more likely to buy more, stay loyal, and tell others about it. That is the goal of any business. However, if a large number of customers appear to be dissatisfied, it may represent an experience disconnect. That is, a business may brag about their cutting-edge technology or sleek …

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Four Strong Reasons to Conduct Customer Satisfaction Surveys

Customer satisfaction research is one of the most basic types of market research. It’s a research strategy that almost every company has explored, and in many cases, executed. Customer satisfaction surveys are an important part of process improvement since they provide a channel for customer feedback and are used to assess products and services. Despite …

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Why Is It Critical to Follow Up Once a Job Satisfaction Survey Is Completed?

Whether a small or big company, we’ve all worked with employees who are excellent at their professions as well as those who are not at all concerned about their jobs. In today’s highly competitive world and intensely challenging market, it is more important than ever for businesses to encourage and engage their most valuable assets—their …

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