Month: November 2021

How the Odd Events of 2020 Have Driven Market Research Into the Digital Realm

2020 has already shown to be a year to remember. As people look for methods to keep healthy, engaged, and informed in the wake of a global epidemic and following shelter-in-place orders, online streaming and smartphone search activities are skyrocketing. Taken together, these rapid developments in consumer behavior are hastening the adoption of digital research …

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