Month: March 2019

How to Increase Your Customer Satisfaction Survey Response Rate

For every organization, customer satisfaction is imperative to boost, or even in many cases, simply maintain one’s current annual revenue. The most successful organizations know that surveying is one of the most effective ways to learn more about your customers and achieve higher customer satisfaction. Unfortunately, response rate can be a real challenge. Have you …

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Tips to Find the Right Respondents for Your Online Survey

Surveys play an important role in data collection across many research areas. To make your survey successful, invite a group of qualified survey respondents. The more participants who complete your survey, the more data you’ll collect that can help you make informed decisions. However, identifying the right survey respondents is imperative to conduct effective surveys …

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Online Surveys vs. Focus Groups – Which One Should Businesses Use In 2019?

Companies usually look to market research to learn the current market trends, the competitive landscape, and understand their customers’ needs, wants, and general behaviors. For conducting market research, an online survey is considered a powerful method. Focus groups, an alternative to surveys, can also be quite beneficial—but in different ways. Both online surveys and focus …

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Perform Qualitative Research with Surveys for Richer Feedback

Qualitative research, given its conversational nature, helps researchers gain insights they had not previously considered as a possibility. Surveys are great for performing qualitative research because they are able to offer speed and low-cost, while still eliciting deep and diverse feedback from respondents. Below are some of the strategies that you can follow to perform …

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