Month: October 2016

When designing a survey, there are two main types of data you can collect: quantitative and qualitative. Quantitative data is numeric in nature. It can be statistically analyzed. It is used for more confirmatory analysis. In other words, when you already have established ideas, quantitative data is best used to confirm these ideas. The types …

Choosing the right type of questions to gather quantitative and qualitative data Read More »

Likert scales are one of the most popular scales used on surveys across industries. Lkert scales can be incredibly useful. They can gather a plethora of information on attitudes, behaviors, thoughts, and many more things. Respondents choose from a continuum of response options. However, when designed poorly, they can result in poor quality data. Below …

Improving Likert scales one question at a time Read More »

One of the best forms of advertising is word-of-mouth. When your customers love your products and services, they will tell their family and friends about them. However, it can be difficult to determine what customers will recommend your products and services to their friends. That’s where the Net Promoter Score (NPS) comes in. The NPS …

Net Promoter Score (NPS) can be invaluable to your company Read More »

When administering a customer satisfaction survey, your response rate should be of utmost concern. The better your response rate, the less non-response bias you’ll have. The less non-response bias, the better your data and subsequent findings will be. The following describes four factors that you be impacting your response rate: The frequency of surveys Sometimes …

4 factors that could be impacting your customer satisfaction survey response rate Read More »

Having required questions may seem like a great idea. After all, requiring questions can help to ensure you have a complete data set. In other words, requiring respondents to answer questions can reduce the likelihood of having missing data. However, required questions can create various issues for your data collection efforts. For example, if asked, …

Why it’s not always best to have required questions on your survey Read More »